The Sao Paulo Persimmon Growers Association was founded in January 2000 reuniting a community of growers from Mogi das Cruzes region, Ibiuna, Piedade, Pilar do Sul, Sao Miguel Arcanjo, Itapeva and Apiaí. With over 100 members, the Association aims on improving plantation technics and obtaining new markets. For the past two years it has successfully exported its products to European and Canadian markets.

The State of Sao Paulo is the largest persimmon producer in Brasil, the city of Mogi das Cruzes, with 40% of its crops, is the main producer.

The most recommended type of persimmon for exportation is Cultivar Fuyu, for its non astringent characteristics and its great shelf life.

Among the many existing types, the ones with more market value are:

Variedades	Cor	Consistência	Formato
Fuyu	Orange-red	Firm	Acorn-flattened
Giombo	Orange	Firm	Egg-shaped
Taubaté	Red	Soft	Acorn
Rama-forte	Red	Soft	Flattened